On today’s episode of Women in Events, we had an interaction with the CEO of Amoré Series Events GH. We had an insightful conversation with her and there’s a lot to learn from her story.
- Please give us a brief introduction about yourself
I am Dorva Gabrielle Kesewah Dadzie, the second of three ladies, an HND and Degree holder in marketing. A Christian, married with two kids. I am also a book worm.
- Please tell us a little about your educational life
I started my primary at Christ Ebenezer prep. Moved to Awudome Secondary for my jhs then to Accra High School. Taught for three years before going back to school Cape Coast Poly then to UPSA.
- So growing up what did you wish to be?
I wanted to be a journalist. After shs, I got sick had an eye operation which took my confidence away reason I decided to teach instead of just being home. I lost interest in communication, that’s why I did marketing but now my first love is calling me back.
- So let’s move right into business. Give us a history about how your business started
So I have a art shop(owned with a friend), mostly into interior decor, started that when I was in tertiary. That’s where my love for arts started. After my national service I got my second employment with a research firm, use to travel all over the country then I got pregnant. I couldn’t leave my baby after the three months maternity leave as my work involved a lot of travelling.
I started YouTube tutorials on setups (event decorations), which I later enrolled with a training hub, then to PlanIt Ghana for a top up and now here I am.
- What are some challenges you faced?
People who wanted to use my knowledge and service for free were my biggest challenge. Most people talk about family and friends being their first clients and all but that wasn’t mine case at all cos I refused to do anything for free. My actual first client i got was from IG.
- What was your happiest moment in business?
When a client becomes an acquaintance after the work is done. Their joy about my service is all I yearn for after all is done. It breaks me when a client closes a door after serving them.
- Have you ever had thoughts of quitting?
Oh yeah. I started during the covid 2020 with lockdown and all. When the ban was lifted it took me a long while before I got my first client and all that time I told myself that I should probably find something else to do.
- Moving on, what keeps you going?
I am a positive person and hope for good things to happen even in times of distress or confusion.
Serving people doesn’t have to be my definition of it being only about my business but what I can also do for my fellow colleague who is in need. I love to learn new things and that makes me always want to share, I mean always.
- Where do you see yourself in the next 10 years?
Set up a floral training school and a PR consultancy. I will still be decorating though, high end clients only. I actually have a backdrop and dance floor business also. I get gigs more there aside that it will only be florals.
- What are your last words for us?
Thank you all for having me, been awesome sharing me with you. My last words are something l live by…never be afraid to stand by what you know you are worth. People will only respect and value you when you give them the reason to. They hope you don’t!
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